Khalid Khwakhuzhai

Program

2018 Graduate – Marketing and Consumer Studies, MSc

How my Research will Improve Life...

Fan engagement, loyalty, brand attachment, brand love and the notion of hope in a sports context to ensure that fans and consumers receive the best experience.

Why I Chose Guelph… 

I heard about the MSc Marketing and Consumer Studies program at the University of Guelph through my Teaching Assistant at Wilfrid Laurier University, during the third year of my bachelor’s degree. I became more interested in the program as I did more research. In my fourth year, as everything was getting to that point where you have to start making decisions, I decided to contact the faculty – who went beyond my expectations with their assistance and kindness. In addition, I had heard great things about the University of Guelph through friends at the school, who spoke about everything from the excellent faculty to the great food offered on campus. 

About My Advisor… 

They were always willing to help and take the time to really listen and help with any concerns. 

About Being a Graduate Student here… 

Being a graduate student at Guelph brought a feeling of honour. I was introduced to so many great experiences with great faculty along the way.  

My Future Plans… 

After graduating, I plan on going directly into the workforce. 

About the Campus… 

As an athlete, I loved that there were so many fields available to use – from both turf fields and real grass! Access to facilities like the field house was always awesome.