John Cranfield

Programs

Food, Agricultural & Resource Economics

About My Research...

“My research focuses on the economics of food and agricultural markets, with particular attention devoted to consumer behaviour and demand analysis at the individual, household and market level. Recent projects have examined consumer acceptance and willingness to pay for food products embodying production based attributes, such as organic and local foods, foods embodying enhanced animal welfare characteristics and functional foods. I also undertake research related to innovation in the agri-food and biotechnology sectors, and economic history (with a focus on anthropometric history).”