Statia Elliot | Graduate & Postdoctoral Studies

Statia Elliot

Portrait of U of G professors at the Elora Mill


Tourism & HospitalityManagement, and Business Administration 

About my research...

I research the travel and tourism industry from the demand side, exploring tourist behaviour, and the supply side, to understand the influence of destination image, tourism marketing, place branding and responsible travel.

How my research can Improve Life

My core research focuses on the influence of destination image on travel, and the role of social media in shaping place image, and destination brand advocacy. I also explore best practices in travel and tourism to advance the sustainability of the industry. Tourism is an important sector in Canada, economically, socially and environmentally. Sustainable tourism holds the potential to improve life in our communities and country.

Why choose U of G?

Our School is ranked amongst the top universities in Canada for our tourism and hospitality management research, and our professors are highly regarded for their knowledge and expertise of sector foundations as well as contemporary issues.