William C Murray | Graduate & Postdoctoral Studies

The Office of Graduate & Postdoctoral Studies will be closed for Thanksgiving weekend.  The doors to the office will be closed until 8:30 am Wednesday, October 16.
We will continue to be available by email and appointment on Tuesday, October 16. To book an appointment for that day please refer to our Contact Us directory.

William C Murray

U of Guelph Professor William C Murray

Program

Tourism and Hospitality

Management

Business Administration

About the research...

I study the human side of the hospitality industry, exploring workforce sustainability, talent management, and the various dimensions found therein, including motivation, empowerment, commitment, and culture. My research style shifts to explore interesting questions, employing both quantitative and qualitative methodologies that best unpack the human experience.

How my research improves life...

The hospitality and tourism industry is one of the largest employers in Canada, with 1 in 10 workers finding jobs in this field. My research helps the industry to better address the key needs and drivers of talent so that they can find and keep great staff. For workers in our field, my research provides a voice for them to share what is important and valuable to them in great employers, setting the stage to help improve lives.