I am fascinated by rurally located places of destination...My students and I work towards understanding how physical design and planning can ameliorate negative impacts on these rural environments.
My main research interests are in organizational identity and reputation and their implications for organizational strategies, sustainability and CSR. My research projects include sustainability and certifications in the Australian wine industry and social enterprise in Tanzania.
The goal of my research is to improve the life of cancer patients by identifying tools to make better treatment decisions. This can possibly improve several important aspects of the life of a cancer patient, including treatment response, the quality of life, and the overall survival following treatment.